07 May '12, 1pm

How to Use Customer Personalities to Write Effective SEO Content

In my last post I discussed using personas to create content that targets your potential customer . In that post I defined the differences between personalities and personas: Persona = motivation (what the visitor needs, why they are on your site) Personality = temperament (how they navigate, what they need to see or read to find what they want) Using both personalities and personas is important when writing great content that is both user- and search-engine friendly. Use personalities to give your visitors the content the need Despite what we believe about some people, every person has a personality. That personality determines how searchers seek out information that interests them. It effects keywords, sites they click on, how they navigate and what their expectations are. There are four basic personality types, and every person usually has one that is dominant over the ...

Full article: http://www.searchenginejournal.com/how-to-use-customer-pe...

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