07 May '12, 12pm

Matt Cutts: Split Testing Is Approved By Google

Matt Cutts: Split Testing Is Approved By Google

A thread at HackerNews has Google's Matt Cutts defending itself over accusations that a split A/B test has allegedly caused Google to delist a site from the search engine. The site claimed that when it added a split test, Google issued a warning that the site has been compromised and removed the site from the index. The truth is, the split test had nothing to do with it - the site was indeed compromised and because of that, Google had to secure the search results and remove the site from the index. Google's Matt Cutts over the weekend replied to the thread saying: There's a simpler explanation, which is that the site really was hacked as we claimed. Here's an example cached page that we crawled on May 2nd.I count the name of one drug repeated over 100+ times. I've been quite clear that there's nothing wrong with A/B testing. In fact, less than a month ago I tweeted that "A...

Full article: http://www.seroundtable.com/google-testing-okay-15112.html

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