31 Dec '14, 8pm

Reading: So Which #PPC Metrics do You Really Need to Know? by @directom

Reading: So Which #PPC Metrics do You Really Need to Know? by @directom

AdWords Calls as Conversions . Google will tell you how many calls you get – both from mobile clicks and people dialing numbers from your call extensions on desktop searched ads. How much data you get depends on whether or not you use a Google forwarding number for advanced reporting. If you do, they’ll give you details like how long the person spent on the line and allow you to track calls over a certain length as a conversion. Some advertisers don’t like using these Google numbers, though, either because they have branded numbers they prefer or worry about people writing down the numbers, quitting AdWords at some point, then having those phone numbers ring to another business. AdWords Website Call Conversions . Released in August, AdWords now allows you to place code on your site that will display Google forwarding numbers for AdWords traffic. So instead of measuring tra...

Full article: http://www.directom.com/internet-marketing-blog/ppc-metri...

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