31 Dec '14, 2pm

AdWords Scripts For Every Level: Part 3, Advanced Tips For Unleashing The Power Of Scripts

3. The last, but not least part of this is to decide how to use it. This will depend a lot on how the account is structured. As one example: Conceptually, imagine feeding back in an “on the phone” closing rate for lead generation ad groups, with a fairly defined values of a closed sale. We’d iterate through the adgroup data, and multiply the back end closing ratio with the sale value and desired margin. (10% lead close x $1000 sale x 50% margin = $50 target CPL). This could then be applied to the keywords in the adgroup for a conversion targeted bidding model, or applied to a CPC bid for the known on page conversion rate.

Full article: http://searchengineland.com/adwords-scripts-every-level-p...

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