31 Dec '14, 2pm

Direct Answers – Using Query Intent Templates to Identify Answers

Direct Answers – Using Query Intent Templates to Identify Answers

Almost a year ago, Search Engine Land published an article titled Google Search OneBox Answers Are Getting More Detailed . Search Engine Land has been referring to question-answering type results as Direct Answers, since they don’t seem to follow the normal rules of search results that return documents matching keywords in a query. Instead, they were using an approach to try to take advantage of both question answering and keyword matching, as shown in the image below: Intent-based Answer plus Keyword-based Snippet Results This post is the third of a five part series that takes a look at natural language answers showing up in search results, possibly under Google’s patent application, Natural Language Search Results for Intent Queries . Part 1 looked at the patent itself , and natural language search results. Part 2 described how Google was choosing “authority ” sites to p...

Full article: http://www.seobythesea.com/2014/12/direct-answers-using-q...

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