31 Dec '14, 12pm

This Month in #ContentMarketing: December by @dantosz

Behavioral psychology focuses on why people behave in certain ways when exposed to certain stimulants. Which, if you think about it, is a pretty darn good thing to look at if you are focusing on content marketing. Amber Kemmis suggests focusing on what you want your audience to do before you start creating content and working on long-term goals, by ‘shaping’ behaviors over time.

Full article: http://www.searchenginejournal.com/month-contentmarketing...

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