30 Dec '14, 8pm

Securing Investment In Content And SEO In 2015: 3 Keys To Unlocking Success

Securing Investment In Content And SEO In 2015: 3 Keys To Unlocking Success

Where might you need resources? Start by looking at the functions of a well-oiled SEO operation to start: quality content, technical SEO, marketing strategy, social media and even public relations. Where can your existing team excel? What resources and skill sets already exist? Will your resources come in the form of internal staff or third-party vendors? Does a hybrid model exist to get you where you want to go? What’s more cost-effective? What will produce the best short- and long-term outcomes? Will you train key employees from within on the skill sets needed, or will you hire new staff from the outside? What sort of salaries are required? What about training budgets? How will this team exist within your corporation? What alliances will need to be built to start demonstrating organic SEO results with key stakeholders? What processes will need to be put in place so the v...

Full article: http://searchengineland.com/securing-investment-content-s...

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