30 Dec '14, 2pm

10 Ways to Beat The Panda and Penguin In Your Content Strategy by @JuliaEMcCoy

Bad user experience. Google strives to provide the best possible user experience for its users. Un-engaging and uninformative content is the perfect recipe for bad user experience; if your content is failing to provide value, it will be a strike against you during the next Panda update. Content that is too thin. Great content can come in all shapes and sizes, but long content is what’s hot right now. Long content adds value to your website because it generates more traffic, encourages audiences to stay longer and interact, and it also reportedly has a higher ROI than short form content. Duplicate content. Duplicate content has resulted in Google penalties for quite some time now, and this is still the case with Panda 4.1. Keyword stuffing. Unfortunately, the days of keyword stuffing are still not over. The fortunate part is that keyword stuffing doesn’t really work. Even i...

Full article: http://www.searchenginejournal.com/10-ways-beat-panda-pen...

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