29 Dec '14, 6pm

Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014

Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014

This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes. Search marketers briefly panicked when Google announced in April that it would be removing search query data from ad click referrer strings , fearing that this would mean the loss of keyword data in AdWords altogether. However, we soon learned that this was not the case (thanks in big part to our Paid Search columnists!) and calmed down. Over the summer, Google Shopping campaigns officially replaced Product Listing Ads (PLAs) after a long transition period. We also lost true exact match targeting in AdWords when Google announced that advertisers could no longer de-select close variants . Paid search marketers were interested in these topics and more. In case you missed them, check out our top 10 ...

Full article: http://searchengineland.com/top-10-paid-search-columns-20...

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