29 Dec '14, 7pm

How a DIY YouTube Tutorial Video Saved Me $700

How a DIY YouTube Tutorial Video Saved Me $700

Over the holidays, I was looking for uplifting video post ideas in my cozy home office, when I heard my wife Nancy scream. She had discovered that our trusty Maytag washer in the basement was leaking water from the bottom. Sometimes you find the stories. Sometimes the stories find you. Now, I may know something about YouTube and video marketing, but I know nothing about major appliances. So, my first response was to start searching for a Maytag repairman. As I started typing “Maytag repairman” into the Google search box, I started seeing predictions of searches that I might be looking for. Google Instant suggested “Maytag repairman actor” and I discovered that Jesse White played the role of “Ol’ Lonely” or the “Maytag repairman” in Maytag TV ads from 1967 to 1988. Did you know that his character was created for Maytag by Vincent R. Vassolo, a copywriter at the Leo Burnett ...

Full article: http://www.reelseo.com/how-diy-youtube-video-saved/

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