29 Dec '14, 2pm

10 Things I Learned About Local SEO In 2014

10 Things I Learned About Local SEO In 2014

We may not be in school anymore, but as we in the SEO business know, the education process never ends. With that in mind, I’d like to share with you some of the things I learned about this bizarre trade we practice over the past year: 1. Never Again, Google; Never Again First they came for the Google+ Authorship avatars in the SERPs , and I did not speak out for many of my local clients had not bothered to follow our “high priority” recommendations to implement Authorship and actually publish interesting content. Then they came for the Google My Business descriptors , and I did not speak out, because the data on their effectiveness was inconclusive. Then they came for businesses’ phone numbers on the Local SERPs, and I did not speak out because I have mostly a referral-based business. Never again, Google. Never again. 2. Great Rankings Are Just A Click Away, Click Away, Cl...

Full article: http://searchengineland.com/10-things-learned-local-seo-2...

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