29 Dec '14, 12pm

#ICYMI in 2014: 4 Paid Search Tactics Your Campaigns Can Still Benefit From In 2015 by @michaelaknight

available that can help improve the success of an AdWords campaign. As I’ve said in a recent SEJ post about the newest bid strategy for outranking competitors , play it safe and always use sparingly until actual results are seen. With that, being able to set a strategy and monitor it closely will return the best results. The strategies can be created through the “Share Library” section within AdWords and can be applied to specific keywords, ad groups or campaigns. This gives the flexibility of not having to fully restructure an account just to try out a target CPA on, for example, two well-performing keywords in separate ad groups and/or campaigns.

Full article: http://www.searchenginejournal.com/icymi-2014-4-paid-sear...

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