29 Dec '14, 9am

Stopping seocentrism: what lego can teach all web marketers

<p>Spot on Gianluca - I teach Digital Marketing at University and the key underlying theoretical and strategic strand is the change from a service economy to a (customer) experience economy - this was first explored by Joseph Pine in the 90s (check out <a href="https://www.ted.com/talks/joseph_pine_on_what_consumers_want?language=en" rel="nofollow">Pine's Ted talk</a> here for example ). I.e. economic value is now (in 2015) = customer experience.</p> <p>Since marketing is concerned with 'generating value for customers' (and value is not just monetary!), in 2015 it's all about creating a positive, memorable customer experience, across ALL touchpoints and channels (consumers don't think in channels). </p> <p>My prediction for 2015: Brand will continue to increase in importance in strategic marketing, since it's the one thing that is able to hold together and communicate an e...

Full article: http://www.seocentro.com/cgi-bin/rss/go.pl?uid=82382

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