29 Dec '14, 5am

4 Pillars of Consumer and Advertiser Behavior in Retail Mobile Advertising

Approximately 100 million tablets and smartphones are in the marketplace. As more and more of these devices get into the hands of consumers the way in which search market evolves for both consumers and brands is critical. For consumers, this space will evolve their device of choice for various locations; desktop for work, tablet for home, smartphone for in-store. Each one of these use cases creates a unique opportunity and challenge for brands that need to measure strict ROI, but also need to be found by consumers. Creating an experience that delivers upon the consumer expectations and delivers strong results is a common problem for retailers. But this isn’t yet an evolved space with a standard solution. Here are four truths in our data that will help retailers create a connected devices marketing roadmap. 1. Consumers Respond Differently Based on Their Device Choice When ...

Full article: http://searchenginewatch.com/sew/how-to/2117786/pillars-c...

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