Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy

The Google Penguin Update, much like Panda last year, has angered SEOs and webmasters, most of whom say they have played by Google’s rules. Anchor text diversity and link relevancy may be two key factors of Penguin, according to more early analysis. 60% 'Money Keyword' Anchor Text As discussed in “Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites ”, spammy link signals (paid text links using exact match anchor text, comment spam, guest posts on questionable sites, article marketing sites, and links from dangerous sites) were among the issues for some sites affected by the algorithmic change. Google was also hitting websites for aggressive anchor text for keywords in backlinks even before Penguin. Post-Penguin, anchor text diversity becomes more critical. Microsite Masters examined historical data for thousands of websites to investigate whether s...

Full article: http://searchenginewatch.com/article/2172839/Google-Pengu...

Tweets

@LCusmano » 21 May '12, 9pm
Ancora utili info per il #seo dopo il #penguinupdate... l'importanza degli #anchotext per #linkbuilding #posizionamento [link]
@sicodeandres » 19 May '12, 12pm
RT @the_gman: Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy by @DannyNMIGoodwin [link] via @sewatch
@KeelOverPPC_UK » 16 May '12, 12pm
Useful read & comments here"Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy" [link]
@ispreadtoyou » 14 May '12, 5pm
5 Advanced (But Simple) #SEO Analyses You Should Perform With Visitor Intelligence #seoanalyses [link]
@abdullah0mamun » 13 May '12, 6am
RT @webuildlink: Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy by @DannyNMIGoodwin [link] via @sewatch
@BicycleTheory » 10 May '12, 7pm
Google continues to move SEO towards actual content for users and away from tactics for search engines ... [link]
@BelindaSuva » 10 May '12, 8am
#Penquin, zorgvuldig #linbuilding, overoptimalisatie geen goed idee: Article by @DannyNMIGoodwin [link] via @sewatch
@ColibriTool » 10 May '12, 8am
About Penguin update again [link]
@webthephoto » 10 May '12, 7am
Some more things to be aware of... [link]
@willem_blom » 10 May '12, 7am
Google Penguin update: Betaalde, duplicate of spammy links met zelfde anchor tekst zwaarder bestraft [link] #SEO #Penguin
@jangle1344 » 09 May '12, 7pm
RT @elixirinteract: Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy by @DannyNMIGoodwin [link] via @sewatch
@Unidev » 09 May '12, 2pm
Google Penguin has effected many websites. See what they're looking for to keep your website relevant. [link]
@customeragriya » 09 May '12, 12pm
RT @OptimiseOrDie: Google Penguin : Impact of Anchor Text Diversity & Link Relevancy : [link] #seo
@CatalystIndia » 09 May '12, 9am
Check out the latest update from Google. The war continues.... [link]
@seophalanx » 09 May '12, 8am
One must go through this guide line. It is purely recomended. [link]
@webmarkeurope » 09 May '12, 6am
Time for a SEO Audit...? [link]
@andreacardelli » 09 May '12, 2am
Google Penguin: Impact of Anchor Text Diversity & Link Relevancy by [link] confirmed with our free tool [link]
@SmallRivers » 08 May '12, 7pm
Great info! Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy by @DannyNMIGoodwin [link] via @sewatch
@SEOAimHigh » 08 May '12, 6pm
RT @SEOitRight: [link]
@GeekBusinessCom » 08 May '12, 3pm
More penguin commentary [link]
@BARDmarketing » 08 May '12, 2pm
Google Panda and Google Penguin - Is your website impacted? [link]
@seotweetz » 08 May '12, 2pm
RT @JulianCopes: Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy by @DannyNMIGoodwin [link] via @sewatch #SEO
@Webgel » 08 May '12, 11am
What Google has in mind [link]
@sarahvanthienen » 08 May '12, 9am
Gedaan met keyword stuffing in links & linkspammen #penguin [link]
@seotweetz » 08 May '12, 12am
RT @trirachmat: #Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy by @DannyNMIGoodwin [link] via @sewatch #seo
@CoffyGroup » 07 May '12, 9pm
#Google #Penguin Update: Impact of Anchor Text Diversity & Link Relevancy. Win back your rankings by optimizing. [link] #SEO
@joshrehrer » 07 May '12, 6pm
RT @MikeToner: Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy [link]
@ksablan » 07 May '12, 5pm
Who links to your site, & what do those links say about your content? "With Google, link quality and relevance are key" [link]
@NanangThokThil » 07 May '12, 5pm
RT @LinkBuildRocket: Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy [link] #SEO
@b_gone » 07 May '12, 4pm
【気になる海外記事】「Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy」 [link] #WEB戦略
@Empire_SEO » 07 May '12, 4pm
#Google #Penguin Update: Impact of #AnchorText Diversity & #Link Relevancy [link]
@NetRidesMktg » 07 May '12, 4pm
Why Google Penguin Update Has Stirred So Much Anger: Impact of Anchor Text Diversity & Link Relevancy [link]
@seotweetz » 07 May '12, 3pm
RT @S_Gerard: Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy by @DannyNMIGoodwin [link] via @sewatch #seo
@SBryson80 » 07 May '12, 3pm
RT @WebiMax: Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy by @DannyNMIGoodwin [link] via @sewatch #PenguinUpdate
@cryptblade » 07 May '12, 2pm
Discussing now: 'one of the implications of thi...' on [link] [link]
@benjaminkarl » 07 May '12, 2pm
RT @ahrefs: #Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy. [link] #SEO
@alloise2 » 07 May '12, 2pm
Good read: Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy: (via #SEW) [link] #SEO #atlanta
@queryclick » 07 May '12, 1pm
A bit more information on the #Google #Penguin update last month, via @sewatch: [link]
@customeragriya » 07 May '12, 11am
RT @thulasa: #Google #Penguin Update: Impact of Anchor Text Diversity & Link Relevancy by @DannyNMIGoodwin [link] via @sewatch #SEO #SERP
@thulasa » 07 May '12, 11am
#Google #Penguin Update: Impact of Anchor Text Diversity & Link Relevancy by @DannyNMIGoodwin [link] via @sewatch #SEO #SERP
@blubitsrl » 07 May '12, 11am
RT @bluetrainseo: Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy [link]
@davidjenyns » 07 May '12, 11am
Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy [link] {my findings match}
@seotweetz » 07 May '12, 10am
RT @stevenlarkins: Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy by @DannyNMIGoodwin [link] #googlepenguin #seo
@StaubMarketing » 07 May '12, 9am
New Google Penguin update has taken place and it appears that Google wants more keyword variety on websites. Get... [link]
@seopeace » 07 May '12, 9am
Anchor text diversity has emerged as one of the most important factors that determines the ranking of a website... [link]
@cybernet2u » 07 May '12, 9am
RT @LovesData: Google Penguin update: Impact of anchor text diversity & link relevancy. [link] #google #penguin #SEO
@edwardtkennedy » 07 May '12, 8am
RT @Conoroconnor: Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy [link] via @gfiorelli1
@Conoroconnor » 07 May '12, 8am
Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy [link] via @gfiorelli1
@JudeZander » 07 May '12, 8am
Why you making my life so hard, Google, Matt Cutts? [link]
@geoseo_es » 07 May '12, 8am
La actualización de Google Penguin Update afecta a la diversidad de Anchor Text y la Relevancia del Enlace [EN] [link]