06 May '12, 3pm

Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy

Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy

The Google Penguin Update, much like Panda last year, has angered SEOs and webmasters, most of whom say they have played by Google’s rules. Anchor text diversity and link relevancy may be two key factors of Penguin, according to more early analysis. 60% 'Money Keyword' Anchor Text As discussed in “Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites ”, spammy link signals (paid text links using exact match anchor text, comment spam, guest posts on questionable sites, article marketing sites, and links from dangerous sites) were among the issues for some sites affected by the algorithmic change. Google was also hitting websites for aggressive anchor text for keywords in backlinks even before Penguin. Post-Penguin, anchor text diversity becomes more critical. Microsite Masters examined historical data for thousands of websites to investigate whether s...

Full article: http://searchenginewatch.com/article/2172839/Google-Pengu...

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