28 Dec '14, 3pm

New year's resolution e-commerce: 4 insights from bing ads

To highlight key information in your products or site, check out Sitelink extensions . These additional links in your ads that take people to specific pages on your website and can boost click-through-rates by 12% within the retail category and 8 percent within the health and wellness category. To help drive foot traffic into your store, use call extensions in conjunction with location extensions . Your phone numbers will be displayed as well as directions to help customers find your store. And don’t forget to layer in location targeting to ensure optimal customer experience and the most relevant leads. Test ad copy early, beginning in early December, and then select the terms that perform best. Remember to use dynamic insertions in your ads, which allow you to offer searchers more relevant text while using a single ad for multiple keywords. Additionally, you should employ...

Full article: http://www.seocentro.com/cgi-bin/rss/go.pl?uid=82381

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