28 Dec '14, 1am

Your Guide to Structured Snippets for #SEO >> by @jaysondemers

The simple answer is that it probably will affect your organic traffic, with all other factors remaining equal. But you probably don’t need to worry about it affecting your bottom line. For example, if a user is only looking for the dimensions of a given product, that user is unlikely to buy your product whether they find that information on the SERP or whether they click through and find that information on your site. True, you’ll miss out on a bit of brand visibility and a few opportunities to convert on-the-fence users, but for the most part, structured snippets shouldn’t affect the number of people going through the sales process on your site.

Full article: http://searchenginewatch.com/sew/how-to/2382954/your-guid...

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