27 Dec '14, 5pm

@ajorama @CygnusSEO "On average, ads with Seller Ratings get a 17% higher CTR than the same ads without ratings."

@ajorama @CygnusSEO "On average, ads with Seller Ratings get a 17% higher CTR than the same ads without ratings."

Ad Sitelinks allow you to extend the value of your existing AdWords ads by providing additional links to specific, relevant content deeper within your site. Rather than sending all users to the same landing page, Ad Sitelinks will display up to four additional destination URLs for users to choose from. On average, advertisers see a 30% increase in clickthrough rate (CTR) for the same ads with Ad Sitelinks. Optimize your ad text for longer headlines We recently made a change to top ads that allows you to display more information where it’s most likely to be noticed--in the headline. By taking information from the first description line and moving it to the headline, we found that we’re able to create a better user experience and improve advertiser performance. In fact, ads with longer headlines receive a 6% average increase in CTR compared to the same ads with a standard he...

Full article: http://adwords.blogspot.com/2011/04/5-simple-ways-to-impr...

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