27 Dec '14, 4pm

3 Building Blocks for Content and Search Marketing Success @andybetts1 @sewatch

The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently changing ecosystem. Content has become the catalyst that drives demand and fuels search and digital marketing campaigns. Today’s modern search and content marketers need to have a diverse set of skills and knowledge that allows them to understand audience needs and demands and create content and advanced marketing strategies around them. In order to navigate around the new content and search marketing environment, it is essential to keep three things top of mind so you can streamline your strategic approach. Audience If you want to stay relevant and maximize return on engagement in today’s new marketing world, then you need to understand your audience. Knowing, listening to, and understanding your audience is ...

Full article: http://searchenginewatch.com/sew/how-to/2375665/3-buildin...

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