27 Dec '14, 2pm

4 Ways to Create Unique Content #content #contentmarketing

4 Ways to Create Unique Content #content #contentmarketing

Rather than simply emailing a contact at the company and asking them for an interview, dig deeper. Do your organizations share a similar passion? Perhaps you’re both committed to sustainability? If so, come prepared with five or six questions about green business practices that the company you’re interviewing employs. But don’t be rigid: allow the conversation to flow. If it diverges into another topic, build on that and perhaps you’ll have two blog posts ready to publish from your interview. Let your contact know that you’ll not only be featuring their content on your blog, but also on your social media networks — give them the link to these networks and foster your connection with them there as well.

Full article: http://www.semrush.com/blog/14515/

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