24 Dec '14, 8pm

2014 Year In Review: A Look Back On What Happened With #SEO via @sengineland

Every year, we say how much has changed in the industry – and every year, we’re right. It never ceases to amaze me how much SEO constantly refines itself to more sophisticated Google guidelines and smarter, savvier searchers. Think about it: Since 2011, Moz has counted more than 83 major algorithm updates to the search engine giant. That’s 83 times we’ve had to change our tactics in three years! Can you think of any other industry that has gone through that much fluctuation? Unlikely. So, as part of the end-of-year trends, let’s take a look back on everything that went down this in 2014. January Expedia was the first big brand of the year to get reportedly hit by a penalty for unnatural link building. Rankings plummeted, and Searchmetrics suggested the company lost 25% of its visibility in Google because of the penalty. Matt Cutts put the hammer down on guest blogging, urg...

Full article: http://searchengineland.com/2014-year-review-look-back-ha...

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2014 Year In Review: A Look Back On What Happen...

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