03 May '12, 6pm

How to Promote Your Local Biz Using Social, Local and Mobile

How to Promote Your Local Biz Using Social, Local and Mobile

The Web changes quickly. Only a couple of years ago, most people googled a restaurant at home before going out for dinner, while now you can just stop in the middle of the city, log in to Foursquare, find a place nearby, and perhaps even get a discount on your meal for checking in. Three things revolutionized the Internet in a major way: social, mobile and local (or SoLoMo for short). The Web has gotten bigger (a lot of people use the mobile Internet not instead of , but along with more conventional options) and more diverse, with many new advertising opportunities available to digital marketers. Marketers can now go real granular with their efforts, catching the customer here and now, and offering them a more personalized experience. In this post, I’d like to talk about how small business owners can leverage the triple power of social, mobile and local to effectively prom...

Full article: http://www.searchenginejournal.com/how-to-promote-your-lo...

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