03 May '12, 3pm

6 Targeting Methods To Reach Your Business Audience Via LinkedIn

6 Targeting Methods To Reach Your Business Audience Via LinkedIn

Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be very difficult to selectively target this audience via PPC Search ads or banner campaigns. Even behavioral targeting has its limitations. Your next move… LinkedIn Ads: https://www.linkedin.com/ads/ LinkedIn Ads is an offering from the popular professional networking site that provides many targeting options and cost-effective innovative ways to reach your audience. Campaigns can be created to target a specific message, product, general brand, promote a web conference or anything you want to make sure your audience is aware of. Here’s a look at how you can use specific targeting options to make your LinkedIn Ads campaign work for you. Step 1: Create Your Ad This process is similar to other ad networks we all use to promote brands, products and offerings. Make su...

Full article: http://searchengineland.com/6-targeting-methods-to-reach-...

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