03 May '12, 1pm

7 Simple Deep Linking Tactics You Ought to Use

7 Simple Deep Linking Tactics You Ought to Use

Raise the authority of the entire site – If all you did was optimize and send traffic to your home page (not that you would be dumb enough to do that), then you might have a home page with a really high authority rank…but the rest of your pages had little or no authority . Well, when search engines looked at your entire site then those poor-authority pages would bring down your home pages authority rank, too. Looking at it positively, deep linking can help you increase your entire site’s authority. Increase your site’s overall relevancy – Because you don’t…nor can you …optimize your home page for every single keyword, then you must use internal pages. When the pages you publish contain those keywords in the meta data (URL, title tag, image attribute, etc.) and the body copy, then search engines will crawl and then index your page based upon that keyword. In other words, be...

Full article: http://www.searchenginejournal.com/7-simple-deep-linking-...

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