20 Dec '14, 10am

Google Maps, Yelp & Local SEO In 2015 vía @sengineland

When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your site, you’re likely missing out on opportunities. Google’s Pigeon algorithm update , released in July 2014, gave more prominence to local map and directory sites such as Yelp. In many instances, Yelp listings now rank above the business’ website. For example, when you search on the query [bakery phoenix], you have to scroll past three map listings and three organic listings before you finally see a local business website listing. That first local business website is in position 7, essentially. How many potential customers are going to scroll all the way down to the bottom of the page t...

Full article: http://searchengineland.com/google-maps-yelp-local-seo-20...

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