Advanced Landing Page Techniques: Searcher Personas

Searcher Personas: Advanced Landing Page Techniques

Advanced Landing Page Techniques: Searcher Personas

There are a million rules for search landing page design. You have to optimize the content and decide whether more stuff is better or worse for conversion. But it’s all moot unless your focus is on getting into the head of your customers. Searcher personas are the tool that delivers clarity as you develop ads and landing pages. Personas are different from demographics. Demographics tell you valuable things about ages and income brackets that you may or may not be able to influence on your campaigns. But personas tell you about motivations and behaviors that anyone of any income, ethnicity or age might have. Personas are based on how customers make decisions and what inspires them or drives them away. Of course your products are aimed at a certain demographic. Most of the people who buy insurance, for example, are one kind of customer while those who buy apps to find the mo...

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@seotweetz » 23 May '12, 5pm
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@John_G_Olson » 23 May '12, 5pm
Searcher Personas: Advanced Landing Page Techniques [link] [gr8!] via @sengineland RT @marcosjtbr #seo #sem #contentmarketing
@seotweetz » 23 May '12, 4pm
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@marcosjtbr » 23 May '12, 4pm
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@benjicraig » 10 May '12, 11am
Searcher Personas: Advanced Landing Page Techniques from @bmassey [link]
@LanderApp » 08 May '12, 8pm
Searcher #Personas: Improving Techniques [link] via @sengineland
@LinkBuildRocket » 07 May '12, 1am
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@dschulenberg » 06 May '12, 6pm
Searcher Personas: Advanced Landing Page Techniques [link] via @sengineland >> Approachable definition of personas #SEM
@WillPhillips » 05 May '12, 10pm
Landing pages: an important #UX consideration in addition to your #SEO strategy. [link]
@websnine » 04 May '12, 2pm
"Optimize" your landing pages depending on the behavior type of your potential customers: [link] #SEO #OnlineMarketing
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Landing page: tecniche avanzate [link] da @sengineland
@AdobeMktgCloud » 03 May '12, 7pm
Are your #PPC landing pages appealing to the right audiences? Searcher personas can help. [link]
@bmassey » 03 May '12, 5pm
Thank you. RT @freeman_andrea: Pretty helpful techniques for #landingpages: [link] via @sengineland
@bmassey » 03 May '12, 5pm
Thx RT @semsavvy: Great article on the importance of searcher personas: "why customers make decisions" [link] via @sengineland
@bmassey » 03 May '12, 5pm
ATX! RT @Knektion: Helpful article by fellow Austinite @bmassey: Searcher Personas: Advanced Landing Page Techniques [link]
@bmassey » 03 May '12, 5pm
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@bmassey » 03 May '12, 5pm
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@bmassey » 03 May '12, 5pm
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@bmassey » 03 May '12, 5pm
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@ppcWarrenJ » 03 May '12, 2pm
Good stuff. Searcher Personas: Advanced Landing Page Techniques [link] via @sengineland
@MarketngTidbits » 03 May '12, 1pm
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Searcher Personas: Advanced Landing Page TechniquesSearch Engine Land [link]
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@kleinemedien_de » 03 May '12, 4am
Searcher Motivation & The Selection Process: "[…] Advanced Landing Page Techniques" - [link]
@32rickster » 03 May '12, 3am
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@ConversionConf » 03 May '12, 2am
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@MxGroup » 03 May '12, 12am
Advanced Landing Page Techniques: Searcher Personas (This is one of our favorite techniques!) [link]
@Knektion » 02 May '12, 10pm
Helpful article by fellow Austinite @bmassey: Searcher Personas: Advanced Landing Page Techniques [link]
@OptimiseOrDie » 02 May '12, 10pm
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@axbom » 02 May '12, 10pm
Searcher Personas: Advanced Landing Page Techniques #ux [link]
@semsavvy » 02 May '12, 9pm
Great article on the importance of searcher personas by Brian Massey: "why customers make decisions" [link] via @sengineland
@jsscacollier » 02 May '12, 9pm
RT @chiefmartec: Searcher Personas: Advanced Landing Page Techniques [link] via @sengineland by @bmassey
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Advanced Landing Page Techniques: Searcher Personas [link] (via @edstorini)
@AliPowell21 » 02 May '12, 6pm
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@freeman_andrea » 02 May '12, 6pm
Pretty helpful techniques for #landingpages: [link] via @sengineland