01 May '12, 9pm

20 Ways to BE Authentic in Your Internet Marketing & SEO, Not Just Look Authentic

While I am not advocating drastic and immediate overhauls to your site and back-link portfolio, I am advocating that business owners, marketing departments and web teams responsible for the company’s website and internet marketing begin figuring out how to be authentic and not just look authentic. It is time to look to offer more value to your clients through your website and stop looking for the easy way out. Unfortunately, some business owners and web teams want rankings, yet they don’t want to put the time and/or money into making their website worthy of having top rankings.If you want to be at the top of Google you have to make a website that deserves to be there. Google is getting better and better at figuring out the difference between looking authentic and actually being authentic.

Full article: http://www.seo.com/blog/20-ways-authentic-seo-authentic/

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