17 Dec '14, 12pm

8 Innovative SEM Tips From Those in the Know

SEM is a huge, multifaceted field, and the precise functions of SEMs and search engines both change constantly. To keep you up to date and in the know, here are eight essential pieces of advice from SEM leaders with a proven track record of influencing the industry. Niel Patel: Start Using Schema Markup Niel Patel is the co-founder of Crazy Egg (the system that pioneered heat-mapping), a well-reputed industry analyst, and an influential SEM blogger. Forbes named him one of the top 10 marketing experts to follow in 2014. Patel emphasizes "schema markup" as a powerful tool for making your search results more clickable, as it describes your content and explains how it should be displayed to search engines. Just like the h3 tag tells Web browsers to display text in a specific way, you can use schema markup tags to tell search engines which information to include in the SERP an...

Full article: http://searchenginewatch.com/sew/how-to/2387171/8-innovat...

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