01 May '12, 5pm

Why Link Builders Need To Do More Than Just Build Links

Why Link Builders Need To Do More Than Just Build Links

In the past few months, link building as we’ve known it has been totally shaken up by three major events: Google anounced that they were changing how they view links (nicely recapped here :) Pandamonium! Certain large blog networks were devalued and webmasters started to receive warnings about unnatural links. Link building can still work well using ways that I wouldn’t personally advise because I don’t think that the techniques are sustainable. However, I fully recognize that not every site is destined to have a long-term link campaign that seeks to win the race by being slow and steady. Thus, you’ll keep seeing link builders writing about the “best” ways to do something, and you’ll see others arguing and saying that riskier tactics still work. I doubt we’ll ever see the day when risky tactics don’t work in some way, but I do also believe that unless you want to stay terr...

Full article: http://searchengineland.com/why-link-builders-need-to-do-...

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