01 May '12, 4pm

Online marketing to be worth £52.3 billion by 2017

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. The global online advertising market is set to be worth £52.3 billion by 2017, homebizblogs.com reports. New research by the Global Intelligence Alliance (GIA) found that the ever-expanding online marketing industry will be worth $85 billion within five years; with mobile marketing, video streaming and social media marketing driving the growth. The report outlined social media as one of the key areas for growth, as the technology will continue to offer businesses ways of directly targeting their user base in as specific terms as possible. As this only gets better, more firms are expected to turn their attention to social media. Small businesses are also outlined as those which could benefit the most from online marketing, with cost-effective paid search options giving t...

Full article: http://www.vertical-leap.co.uk/news/online-marketing-to-b...

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