30 Apr '12, 1am

On a tight budget but still want to check out SMX Advanced? You can! Register for your Network Pass:

How do big brands differentiate themselves and their messaging to reach consumers through a sea of competitors, all vying for their attention on the same search and social media platforms? How do they compete during critical seasonal summer and fall campaigns? How do they track results and create a cohesive online team? Hear famous B2C brands T-Mobile, Celebrity Cruises and Sony Pictures discuss how they engage consumers with search and social media. They will discuss big picture strategies as well as specific tactics attendees can implement in their own programs, such as: consistency in planning and preparation across a large online team, using the voice of the customer to more effectively reach their target audience and best practices for benchmarking success.

Full article: http://searchmarketingexpo.com/advanced/network-pass

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