29 Apr '12, 12pm

Optimize: How to Attract and Engage More Customers [Book Review]

Add one more responsibility to a marketer's job description: content marketing. For marketers looking for best practices, Internet marketer Lee Odden's new book, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" offers invaluable advice (aka content). Just like it takes a village to raise a child, Odden contends in "Optimize " that it takes many stakeholders in an organization - and not just on the marketing team - to contribute to an effective content marketing program and integrate it with search and social marketing . Those stakeholders – who can also benefit from content marketing – include public relations, customer service, and human relations. The book emphasizes that marketers must create content that's relevant to customers and prospects. It must also be easy to find (SEO ) and easy to share (social optimi...

Full article: http://searchenginewatch.com/article/2171148/Optimize-How...

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