28 Apr '12, 3pm

How you can use Foursquare to take your brand to the next level: #locationbasedads

Fresh off the heels of #4SqDay 2012 , Foursquare is riding high on talk of ad units being rolled out to their recently-announced user base of 20 million people. Add to that the fact they they’ve got more than 750,000 businesses using their platform already, and it’s easy to see that they’ve clearly won out in the great location-based networking battle. So, what do marketers do if they’re not already using the platform? Likewise, how can those using Foursquare take things to the next level? First, marketers need to realize that Foursquare for business is essentially split into two paths: Those with physical locations where users can shop, eat, play, whatever. Those without locations (usually large brands). Now, that’s not to say there isn’t crossover, but Foursquare has built out different paths to make it easy for marketers and business owners to find the information that’...

Full article: http://searchenginewatch.com/article/2170860/Foursquare-M...

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