28 Apr '12, 4pm

Google AdWords Tests Trusted Stores Endorsements

Google AdWords Tests Trusted Stores Endorsements

Looks like Google has started testing out customer service endorsements inside paid search ads according to Internet Retailer . About a dozen of Trusted Stores’ “couple hundred” retailers are taking part in this experiment. Google Trusted Stores is a customer service program that takes into account reviews, shipping times, products, customer issues resolved and a variety of other factors. To participate, retailers must surrender all the above information to Google. Participating e-tailers can include the Google endorsement on their web pages. Google is testing a variety of new Trusted Stores paid search ads to see which perform the best. As Internet Retailer explained: For instance, “Google Trusted Store” might appear below the main link for a retailer, or the Trusted Stores badge with information about how the retailer rates in certain areas (for instance, “99% of issues ...

Full article: http://searchenginewatch.com/article/2171179/Google-AdWor...

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