27 Apr '12, 6pm

Pecked by the Google Penguin? Use it to your advantage. SEMRush how-to.

Pecked by the Google Penguin? Use it to your advantage. SEMRush how-to.

So, you checked your rankings this morning, and much to your horror, you’ve taken quite a hit from the Google Penguin update. What your reaction was: “*spits out coffee* NOOOOOOOOOO!!!” What your reaction should have been: “Sweet. How can I use this?” That’s right. Now is the time to jump in, and use this to your advantage. Thinking in terms of your own websites and products is very linear, and you’re forgetting an extremely important and relevant point: If this happened to you, it happened to your competitors too. I’ll give you a second to clean up that spilled coffee, and let this sink in. Remember: you have an advantage. You use SEOquake, and you probably use a tool like SEMrush . I use SEMrush, of course, so I’ll frame the discussion with examples from there. The first thing I need to do is hop on SEMrush, and take stock of where everyone stands, pre-update. I’m going ...

Full article: http://www.seoquake.com/blog/?p=1036

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