27 Apr '12, 2pm

Pandas and Penguins – Google’s recent updates

Pandas and Penguins – Google’s recent updates

Google has announced that there has been a new Panda update in the last week and that their new Penguin update launched on the 24th April. As Stephen mentioned the other day these new updates these updates are aimed at negative SEO . However as these are now live and there have been some pretty big changes to some search results with some people seeing new sites on page one of the Google results. So what are some of the changes and how can you make sure that your website is performing well against these changes. Panda was primarily aimed at content farms, low quality sites and sites which offered no real value to the users which ended up targeted article sites, scraping sites and affiliate websites quite a lot. Over the course of the last year there were a number of updates to the Panda generally about once every 6 weeks or so. Generally these updates were all about “Quali...

Full article: http://www.vertical-leap.co.uk/blog/pandas-and-penguins-g...

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