27 Apr '12, 4am

Secrets of SEO Success in Other Languages

Secrets of SEO Success in Other Languages

Can you say Google in Chinese? Do you know which social network dwarfs Facebook in Japan? Climbing the search engine rankings can seem a big enough challenge in English, without considering other languages. But optimizing your site for a multilingual audience can reap big rewards, by taking advantage of growing, relatively untapped markets. Internet use is increasing rapidly - mainly among non-English speakers. Fewer than 27 percent of web users speak English, according to Internet World Stats , and more than half of Google searches are in other languages. The number of Arabic users grew a huge 2501.2 percent between 2000 and 2011, compared to just 301.4 percent for English use. And research shows consumers are reluctant to buy goods online if they can’t read about them in their native language. It’s surprising that online marketers have been slow to take advantage of this...

Full article: http://www.seomoz.org/ugc/secrets-of-seo-success-in-other...

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