26 Apr '12, 3pm

Here’s a Good & Basic Local SEO Blueprint

Here’s a Good & Basic Local SEO Blueprint Matt McGee | April 26, 2012 | 0 Comments Just getting started with SEO and local search for your small business? If so, Marketing Sherpa recently published a local search case study that serves as a pretty good, pretty basic blueprint. It recounts the steps taken by a regional eye care center in the Chicago. The Cliffs’ Notes version would be this: Used PPC for baseline keyword research. Did additional keyword research. On-site SEO: technical issues, local content/copy, etc. Off-site work: link building, Google Places, etc. That’s just the start of what I’d call a successful SEO plan , and there’s certainly a lot more this eye care center will need to do over the long haul. But like I said, if you’re just getting started, you could do a lot worse than to read and follow the steps they took. Buffer Category : Local Search Related Ar...

Full article: http://www.smallbusinesssem.com/basic-local-seo-blueprint...

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