26 Apr '12, 11am

Top 5 Mistakes People Make Buying Paid Search Software

I’ve probably talked to hundreds of companies thinking about or actively buying paid search software over the years. Yet, people continue to make the same mistakes over and over when buying paid search software. Here are the top five mistakes people make when buying paid search software and how you can avoid them. 1. Expecting The Software to Be a Paid Search Manager Some people were surprised to learn that they actually had to use the paid search software they bought. If you’re looking to “set it and forget it” you’re guaranteed to be disappointed. Paid search software doesn't substitute for a person actively managing a campaign. It can’t strategize and, no matter how sophisticated, it doesn't replace human analysis. If you’re a small spend company considering buying paid search software vs. hiring a freelancer or agency, get the freelancer or agency. It does enhance your...

Full article: http://searchenginewatch.com/article/2170401/Top-5-Mistak...

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