25 Apr '12, 8pm

Report: Microsoft Did Shop Bing To Facebook

You know that rumor about Microsoft shopping Bing to Facebook? It sparked lots of speculation about whether that would be a good move for both companies. Turns out it did happen, according to a report in the New York Times citing executives who made overtures to Facebook on behalf of Microsoft — but without the effort being sanctioned by CEO Steve Ballmer. This happened more than a year ago, according to the report. Facebook CEO Mark Zuckerberg declined to discuss the matter, telling those Microsoft executives that the company had too much else to focus on. Neither Google nor Facebook spokespeople would comment officially on the matter. The report cements the suspicion that some within Microsoft, at least, are not convinced of Bing’s strategic importance to the company, though Ballmer has long said Microsoft is in the search game for the long haul. In Microsoft’s most rece...

Full article: http://searchengineland.com/report-microsoft-did-shop-bin...

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