25 Apr '12, 6pm

Winners & Losers From Google’s Webspam Update

Winners & Losers From Google’s Webspam Update

Yesterday, Google rolled out a new search algorithm it says should better prevent webspam from polluting its search results. That’s already produced changes. Who won and who lost? Searchmetrics has done a quick analysis . Winners include names like Poynter, Spotify and The Verge. Losers have some surprises like Cult Of Mac and Digg. But those “losers” might really not be losers, as I’ll explain more. The Winners Among the winners are big brands and news sites. Spotify, The New York Observer, music site NME, Men’s Health, Poynter, The Verge, Stack Overflow and Marvel are just some of the easily recognizable names that jumped out at me. Here’s the full list of who was judged to have gained visibility in an initial study of 50,000 keywords, for 5 million domains, to see who went up or down in the first 100 results compared to last week: The Losers Who was hit hardest? First t...

Full article: http://searchengineland.com/winners-losers-from-googles-w...

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