04 Dec '14, 12pm

Understanding Value From SEO Efforts

I hear this all the time from prospects…"How will I be able to measure success of an SEO effort?" Or otherwise, "How do you determine the value?" Back 10 years ago, we might show "success" based on a ranking report, or a list of things we’ve "done" as an agency. Today, it’s different (and better). We should be understanding the real value of marketing efforts (including SEO) and helping our clients to understand that value. In reality, what we all want is return on investment (ROI). We want to make more money than we put into an effort, keeping in mind that time IS money. When it comes to PPC, I think most people "get" this. For some reason, this logic goes out the window when it comes to SEO. Perhaps we have ourselves (our industry) to blame. Too many people burned, so there are too many people suspicious of SEO "value." I don’t know. For a client, recently, this proved t...

Full article: http://searchenginewatch.com/sew/opinion/2383255/understa...

Tweets

2015 Planning: What Does Your SEO Strategy Look...

searchenginewatch.com 03 Dec '14, 1pm

Two things always start happening this time of year: We look back on everything that’s changed and we start predicting the...

A Ten Year Journey: How SEO PowerSuite Has Kept...

searchenginejournal.com 03 Dec '14, 4pm

To build really viable digital strategies, brands will still be relying heavily on accurate SEO data, and that’s where SEO...

How to Add Awesome Value to A Download Your Use...

semrush.com 05 Dec '14, 6pm

It’s everything, at once . Usually, we promote each content piece individually, and even if you downloaded every single on...

The Decade Is Half-Over: Where SEO Has Been & W...

searchengineland.com 08 Dec '14, 4am

Those Who See SEO As A Marketing Channel. They pursue SEO as a means to drive traffic. They create content, optimize pages...

These #tips will surely help you in your Conten...

searchenginewatch.com 05 Dec '14, 6pm

Small businesses have historically been slow to adopt the content marketing strategies that corporate marketers use. But a...

The Decade Is Half-Over: Where SEO Has Been & W...

searchengineland.com 06 Dec '14, 9am

Those Who See SEO As A Marketing Channel. They pursue SEO as a means to drive traffic. They create content, optimize pages...

How to Add Awesome Value to A Download Your Use...

semrush.com 05 Dec '14, 6pm

It’s everything, at once . Usually, we promote each content piece individually, and even if you downloaded every single on...

Understanding the Pros and Cons of Overvoltage Protection @Keysight

Understanding the Pros and Cons of Overvoltage ...

electronicdesign.com 04 Dec '14, 4pm

This is the most common implementation of OVP. Imagine you have long wires out to the DUT, which means a large voltage dro...

In digital, nothing is ever finished... #SEO #a...

searchenginewatch.com 07 Dec '14, 9am

Guillaume Bouchard is the CEO of iProspect Canada , and is responsible for overseeing the company’s overall business devel...

having a strong backlinking plan is essential t...

thehoth.com 07 Dec '14, 7pm

White Label Link Building & Local SEO Join Thousands Of Agencies, SEO Consultants & Affiliates. Sign Up FREE. Start HOTHin...

"the new way to optimize web pages is to includ...

searchengineland.com 06 Dec '14, 2pm

Those Who See SEO As A Marketing Channel. They pursue SEO as a means to drive traffic. They create content, optimize pages...

Ten Top Affiliate Networks Services in Kuwait R...

topseos.com 08 Dec '14, 1am

Rankings of Best SEO Services, SEO Companies, SEO Consultants and Internet Marketing Agencies in Kuwait

What's Next for Twitter Advertisers: Video, SEO, & Expanded Audience

What's Next for Twitter Advertisers: Video, SEO...

searchenginewatch.com 04 Dec '14, 2pm

Local marketers need to keep an eye out for new products and features that will enable you to better target local searcher...

Website geeks! #htaccess wizardry you will find incredibly useful. Via @DevSEOChat. ➤➤➤

Website geeks! #htaccess wizardry you will find...

seochat.com 06 Dec '14, 5pm

This is because you cannot block the robots.txt on its own. If you deny access to it using .htaccess directives, then sear...

Ten Onsite #SEO Mistakes

Ten Onsite #SEO Mistakes

webseoanalytics.com 05 Dec '14, 10pm

One of the most important issues that seem to appear, when it comes to omissions or mistakes, is the partial or complete p...