Yelp’s Review Filter Sometimes Does More Harm than Good

Yelp's Review Filter Sometimes Does More Harm than Good : Small Business Search Marketing

Yelp’s Review Filter Sometimes Does More Harm than Good

Your algorithm typically hides entries by people who only post one review and who don’t otherwise engage in Yelp. Your assumption is that if a user only posts one review, posts no comments, has no friends etc. then most likely they are fake and trying to game the system. Let’s call this “Assumption X”. In the case of the company that I mention above (the one that ripped me off) Assumption X is exactly wrong at least 10 out of 14 times. Just to be clear, 10 honest one star reviews have been hidden from public view. That’s a 71% false positive hit rate. So why did Yelp get it wrong 10 times? In each case the one star review was left by someone who would never normally leave a review… they were simply so outraged that they were motivated to signup to Yelp and try to warn others how bad this company is. None of them ever used Yelp again. Furthermore, they didn’t have the knowl...

Full article: http://www.smallbusinesssem.com/yelps-review-filter-somet...

Tweets

@nevrithing » 17 May '12, 8am
RT @ajkohn: Reading: Yelp's Review Filter Sometimes Does More Harm than Good [link] (This is unnerving to say the least.) #local #yelp
@nevrithing » 17 May '12, 8am
RT @caimano: Yelp's Review Filter Sometimes Does More Harm than Good [link]
@ajkohn » 13 May '12, 11pm
Reading: Yelp's Review Filter Sometimes Does More Harm than Good [link] (This is unnerving to say the least.) #local #yelp
@MakingMktgTalk » 27 Apr '12, 5pm
About Yelp's "review" system - [link] - #marketing #branding
@ThinkFirstWeb » 26 Apr '12, 6pm
Yelp's Review Filter Sometimes Does More Harm than Good : Small Business Search Marketing [link]
@24Boost » 26 Apr '12, 1am
Yelp’s Review Filter Sometimes Does More Harm than Good - Yelp's review filter is biased against first-time reviewer... [link]
@brandingjuggler » 26 Apr '12, 1am
Small Bus SEM: Yelp’s Review Filter Sometimes Does More Harm than Good [link]
@CynthiaDChapman » 25 Apr '12, 10pm
Sm Biz Mktg>> Yelp’s Review Filter Sometimes Does More Harm than Good #seo #sem #mktg [link]
@formicmedia » 25 Apr '12, 9pm
Yelp’s Review Filter Sometimes Does More Harm than Good: [link] via @mattmcgee
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Yelp’s Review Filter Sometimes Does More Harm than Good [link] #seo
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Yelp’s Review Filter Sometimes Does More Harm than Good: Yelp’s review filter is biased against first-time revie... [link]
@NickRink » 30 Apr '12, 8am
Yelp's Review Filter Sometimes Does More Harm than Good : Small Business Search Marketing [link]
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Yelp's Review Filter Sometimes Does More Harm than Good [link]
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Yelp's Review Filter Sometimes Does More Harm than Good [link]
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Yelp’s Review Filter Sometimes Does More Harm than Good - [link]
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Yelp’s Review Filter Sometimes Does More Harm than Good - Yelp's review filter is biased against first-time reviewer... [link]
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Yelp’s Review Filter Sometimes Does More Harm than Good [link]
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Yelp’s Review Filter Sometimes Does More Harm than Good [link]
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Yelp’s Review Filter Sometimes Does More Harm than Good #seo [link]
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Yelp’s Review Filter Sometimes Does More Harm than Good [link]
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#Yelp Review #Filter Sometimes Does More Harm than Good [link]
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Yelp's Review Filter Sometimes Does More Harm than Good [link]
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Yelp’s Review Filter Sometimes Does More Harm than Good [link]
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Yelp’s Review Filter Sometimes Does More Harm than Good [link]
@IslandColors » 25 Apr '12, 2pm
Yelp’s Review Filter Sometimes Does More Harm than Good: Yelp’s review filter is biased… [link]
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Yelp’s Review Filter Sometimes Does More Harm than Good [link]
@IslandColors » 25 Apr '12, 1pm
Yelp’s Review Filter Sometimes Does More Harm than Good: Yelp’s review filter is biased… [link]
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Yelp’s Review Filter Sometimes Does More Harm than Good [link]
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Yelp’s Review Filter Sometimes Does More Harm than Good [link]
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Yelp’s Review Filter Sometimes Does More Harm than Good [link]
@SEOguru101 » 25 Apr '12, 1pm
Yelp’s Review Filter Sometimes Does More Harm than Good [link]