25 Apr '12, 7am

Local Search Listings: Most Relevant Search Results Regardless of Medium

Local Search Listings: Most Relevant Search Results Regardless of Medium

Local search listings now act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours of operation. These online listings tether all critical information consumers need about a business in order to make a purchasing decision. Local Search Results are the Most Relevant According to the 2012 Localeze/15miles Local Search Usage Study , conducted by comScore, 61 percent of respondents said when searching for local business information, local search results are the most relevant, while 58 percent found them to be the most trustworthy when compared to natural search results, paid search results and paid results. Business listings are often viewed as trusted search results because they represent the place where multiple biases meet to give the searcher a 360-degree view of the business. As for the full landscape ...

Full article: http://searchenginewatch.com/article/2170035/Local-Search...

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