24 Apr '12, 9pm

Google Helps Advertisers Zero In On AdWords Quality Score Problems And Better Organize Their Accounts

Google Helps Advertisers Zero In On AdWords Quality Score Problems And Better Organize Their Accounts

Google today unveiled two changes to the AdWords interface that will likely be useful to marketers — three additional components to the Quality Score, along with account labels to allow the easier grouping of keywords, ads, ad groups and campaigns. Quality Score, one of the most important metrics for marketers, will be displayed with the usual number (X/10) but it will also be broken down into three components: expected click-through rate, ad relevance and landing page experience. For each component, ads will be judged as “average”, “above average”, or “below average”. “This is going to give advertisers a deeper look into where they might spend more time focusing and optimizing,” said Jonathan Alferness, director of product management at Google. The three components are aimed at helping advertisers know what they can do to get Quality Score up — and their prices down. If a...

Full article: http://searchengineland.com/google-helps-advertisers-zero...

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