02 Dec '14, 1pm

4 Reasons Why Amazon and Facebook Are Gaining on Google by @hubshout11

Amazon and Google both have a stake in Cloud Computing. In this case, it’s less about ad dollars and more about being the dominant player overall and controlling the operating system of the web. Google’s leaders like to see themselves as solving the world’s problems and organizing the world’s information. With aspirations like that, to be so dependent upon advertising as the main source of revenue feels a bit unseemly, and perhaps a little behind the times. That’s not to say that Google is happy to give up even one dollar of its advertising revenue…Google wants to be the leader in online advertising and cloud computing. In fact, Google prides itself on running some of the most efficient and fast data centers in the world. Right now, Amazon is beating Google with its cloud computing technology . Once a company has a consumer in its ecosystem, there are more opportunities to...

Full article: http://www.searchenginejournal.com/4-reasons-amazon-faceb...

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