24 Apr '12, 6pm

What’s In A Word? The Critical Role Of Keyword Selection For Business Growth

What’s In A Word? The Critical Role Of Keyword Selection For Business Growth

Marthe types the word “Melkeallergi” into Google.no, searching for information about a health condition she’s worried about. In her discussion group for Norwegian school moms, one parent suffered from stomach cramps just like she did, and mentioned the diagnosis of “milk allergy “. “Could this be what I have, too?” Marthe wondered, and decided to find out. So she ran a search on Google. But like hundreds of potential customers of TINE , a Norway-based company that sells milk, Marthe was influencing the outcome by choosing a specific keyword. The search results point at websites that explain milk allergy, listing the symptoms and treatment options – among them, becoming 100% milk-free. Where’s the problem? TINE is adversely affected by this search because there is a related condition called “lactose intolerance “, and many people like Marthe don’t know that there is a diffe...

Full article: http://searchengineland.com/whats-in-a-word-the-critical-...

Tweets

The Game of Business

searchenginejournal.com 26 Apr '12, 6pm

What would you do if you had a Google in your vertical? Would you patiently abide the pecking order? Would you beef up you...

iRobot's Home Robot Business Shows Strong Growth

appliancemagazine.com 25 Apr '12, 10pm

While its home appliance robot sales remained strong in the first quarter of 2012, iRobot Corp. overall results were hurt ...

Which States Are the Best (and Worst) for Business Taxes?

Which States Are the Best (and Worst) for Busin...

networksolutions.com 24 Apr '12, 10am

Which States Are the Best (and Worst) for Business Taxes? April 24th, 2012 :: Maria Valdez Haubrich By Maria Valdez Haubri...

Enroute critical care nurses take pride in what they do - saving lives #Afghanistan

Enroute critical care nurses take pride in what...

army.mil 25 Apr '12, 10am

BAGRAM, Afghanistan - As they all sit around the picnic table playing board games, ping pong or just sitting around gettin...

How to Google-Proof Your Small Business SEM Str...

searchenginewatch.com 26 Apr '12, 9am

For small businesses, recent developments in the search engine marketing (SEM) industry have been quite terrifying. Small ...

Small Business SEO: Content Strategies via @newspin

Small Business SEO: Content Strategies via @new...

seomoz.org 29 Apr '12, 10am

Where do you go to find information on competitors, clients and complementary services? Which information services are the...

ATIA, hidden files found, click on the business...

atia.com.au 24 Apr '12, 11pm

The 2012 Australian Taxi Conference is shaping up to be one of our best ever. The business program will feature regulation...

The “Grow or Die” Lie: Why Everything You Think...

youngupstarts.com 19 Apr '12, 12pm

by Edward D. Hess, author of “Grow to Greatness: Smart Growth for Entrepreneurial Businesses “ All growth is good. Bigger ...

How do you sign a local word like durian?

straitstimes.com 27 Apr '12, 11pm

A video dictionary has been developed to show how the deaf can use sign language to describe local icons such as durian an...

Modern Business and Content Guidance from Bell Labs

Modern Business and Content Guidance from Bell ...

seomoz.org 23 Apr '12, 5am

I've been reading The Idea Factory , the history of the innovation that came out of Bell Labs around WWII. Innovation, inv...

Baboons Impress Scientists with Word-Recognition Skills | Care2 Causes

Baboons Impress Scientists with Word-Recognitio...

care2.com 23 Apr '12, 6am

A new study published in the journal Science this month shows that baboons are capable of recognizing words, a skill that’...

Electrolux Sales Up On Organic Growth and Acqui...

appliancemagazine.com 25 Apr '12, 10pm

Swedish-based appliance giant Electrolux reported first quarter 2012 net sales of SEK 25,875 million (approx. US$3,835 mil...

#Google Q1 ad revenues top $10.2 billion this q...

searchenginewatch.com 28 Apr '12, 1pm

Google CEO Larry Page on Thursday appeared to address industry speculation about whether his company would buy Pinterest o...

Bing Business Portal Prepping Two New Features: Marketplace & Lists

Bing Business Portal Prepping Two New Features:...

smallbusinesssem.com 24 Apr '12, 4pm

What’s interesting here is that Bing is advertising this area as “a collection of services from third parties” that will h...