24 Apr '12, 5am

The Real Impact of the Google SmartPhone Crawler (Part 1): Situation Overview

Not everyone realizes it, but Google has been serving different search results to mobile phones than desktop computers for a long time. Beyond that, they serve different results based solely on the handset you are using to search. The differences are often subtle, or focused on the order of Universal Results that are included in the mobile result-set, but Google is algorithmically trying to prioritize content that will work well on the phone that submitted the query, and give less priority to content that might not work on the phone. If you want to compare for yourself, MobileMoxie has a mobile search simulator tool that allows you see the results of one search query across three different phones at a time (cool!) Now Google has launched a new smartphone crawler, and this will likely push the differences between desktop search and mobile search more into the mind of the av...

Full article: http://www.seomoz.org/blog/the-real-impact-of-the-google-...

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