30 Nov '14, 4pm

So true! --> 3 Common Challenges Facing All #SEO Managers via @sengineland #onlinemarketing

When creating any SEO program, evaluate any and all past data to determine what type of results are realistic. While we can never give an exact number, setting a goal based on past results can help keep expectations managed. If they don’t have any past results to pull from, use what you have learned from other clients. Look for clients in similar industries with similar traffic patterns and marketing budgets. It’s not apples to apples but it can provide a baseline.

Full article: http://searchengineland.com/3-common-challenges-facing-se...

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