30 Nov '14, 6am

Fast Five in Search – Week 48, 2014

This purchase was a direct response to the growing success of Google’s AdWords paid advertising program. Originally known as GoTo.com, Overture was the first paid search advertising program and had no serious rivals until Google launched AdWords in 2000. Yahoo’s purchase included search engines AltaVista and AllTheWeb, which Overture had acquired just a few months earlier. Yahoo later rebranded Overture as Yahoo Search Marketing and ran it haphazardly until it became clear it was no rival for AdWords. In 2010, Yahoo’s partnership with Microsoft morphed the program into Microsoft adCenter and the combined service eventually became known as Bing Ads.

Full article: http://www.ask-kalena.com/google-adwords/fast-five-in-sea...

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